Petco is teaming up with Adobe Experience Cloud and enhancing its customer experience with customization. “Enterprise applications running on Adobe Experience Platform (AEP), including Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, will enable Petco to activate data internally and orchestrate personalized experiences across a mix of online and offline channels,” CNBC reported. These programs will also help Petco understand exactly what its customers need, enhancing their overall...
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