“Kraft NotMac&Cheese,” Kraft’s first-ever plant-based alternative, will hit grocery store shelves in two flavors very soon. “Kraft NotMac&Cheese” is the product of a partnership with NotCo., a company that creates plant-based foods. This partnership comes at a time of growth for plant-based product popularity. According to research firm NIQ, plant-based product sales surged 19% last year to $11 billion. NIQ, however, pointed out the risk for Kraft...
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30
Nov