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Threats Against Employees Forces Target to Remove Some Pride Merch

Threats Against Employees Forces Target to Remove Some Pride Merch

Target has decided to remove some of its merchandise associated with celebrating pride month after much backlash and controversy including threats against the safety of its employees.


In a statement posted to the company’s website, Target claims that it has produced products celebrating Pride Month for over a decade. The company further explained that this year’s collection sparked “threats impacting our team members’ sense of safety and well-being while at work.”


The statement continued, “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”


According to The Associated Press, “Target said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores.”


The exact products that are set to be removed are unknown. Although pride month is celebrated in June, many products have already gone on sale. These items include many products targeted towards children, “tuck friendly” swimsuits and occult and satanic themed LGBTQ+ clothing and accessories designed by the brand Abrapallen.

Image of Target storefront.
Image courtesy: Jay Reed
Maggie Caraway