Tesla Rival, GM, Suspends Advertising on Twitter

GM (General Motors) suspended its paid Twitter advertising directly after Elon Musk took over the platform.

GM told CNBC on Friday that the company will continue to engage with customers on the social media platform but they will not be paying for advertising.

The future of Twitter seems to be unknown, and GM explained in an emailed statement to CNBC, “We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.”

GM is not the only vehicle company questioning its trust in Twitter. Ford Motor told CNBC that they are not currently advertising on Twitter and “will continue to evaluate the direction of the platform under the new ownership.”

Other vehicle manufacturing companies like Stellantis, Nikola and Rivian either said they had no plans to make changes regarding Twitter or had no comment.