Everything You Need to Know About TikTok’s Alternative Platform: Lemon8

If you are wondering what Lemon8 is and why people are talking about it, you are not alone.

After the CEO of TikTok was questioned by Congress on the app’s security, social media creators reportedly started posting about an alternative called Lemon8. Lemon8 was actually launched in the United States earlier this year by TikTok’s Chinese parent company ByteDance after threats of a nationwide ban or restriction of TikTok surfaced.

According to CNN, creators have described the video and photo-sharing social media app as being like “if Pinterest and Instagram had a baby, with TikTok’s algorithm.” Lemon8 does not feature TikTok’s iconic vertical video scrolling but rather focuses on a specific topic of interest. The top trending topics on the app include fashion, beauty, food, wellness and travel, per ZDNET.

Lemon8 has been described as more casual and simple than Instagram, an app that users have been straying from due to the overuse of edits, filters and staging.

Lemon8 has a range of content and creators on its app already and has reports of becoming a major contender in the U.S. social media market, according to ZDNET.