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Bud Light Loses Spot as Top-Selling Beer

Bud Light Loses Spot as Top-Selling Beer

Bud Light lost its title of America’s top-selling beer last month after more than two decades. Modelo Especial now holds the top spot as Bud Light struggles to come back from its controversial collaboration with transgender influencer Dylan Mulvaney.

 

According to NIQ data given to consulting firm Bump Williams, for four weeks ending on June 3, Bud Light sales fell 24.4% while Modelo’s grew 12.2.%. Modelo was responsible for 8.4% of US retail beer sales topping Bud Light’s 7.3%.

 

And, Williams also pointed out that the beer trend appears to be in Modelo’s favor. He claimed that Modelo sales grow each week as we get deeper into the summer and people have been switching their beer preference over to Mexican beers and spirits.

 

Although Bud Light is in the second place position of top-selling beers on a monthly basis, it still remains the top-selling beer on a year-to-date basis, per CNN.

Image of person holding bottle of Modelo Especial beer.
Modelo Especial now holds the title of America's top selling beer. Image courtesy: Masonman49
Maggie Caraway