Taylor Swift’s Eras Tour Concert Film Surpasses $100 Million in Ticket Sales Before Hitting Theaters

Taylor Swift’s Eras Tour concert film has not even hit theaters yet and it is already raking in a record amount of money in presale tickets.

“Taylor Swift: The Eras Tour” is set to hit theaters this Friday in more than 100 countries. AMC, the film’s distributor, claimed demand for the upcoming movie has already been exceedingly high, “shattering the theater chain’s U.S. record for the highest ticket sales revenue during a single day,” CNN reported.

The film chronicles Swift’s “The Eras Concert Tour” and the singer icon has encouraged fans to treat the film like a concert. “Eras attire, friendship bracelets, singing and dancing encouraged,” Swift wrote on Instagram. This has the potential to be a lot for theater employees to handle considering the movie will run a minimum of four shows per day, four days a week.

“I knew immediately it was going to be a lot of people who do not care about the rules of the location or the employees working there. We have shown concert films before, and they usually cause the amount of issues you’d expect from people constantly screaming in a theater,” an employee at Cinemark explained to Rolling Stone.

“Taylor Swift: The Eras Tour” concert film debuts Friday, Oct. 13.