Social Media App That Encourages ‘Realness’ is Growing in Popularity

Tired of filters, editing and highlight reels? BeReal is the social media app for you.

BeReal is an app that encourages users to show their lives in a real, authentic form. Users receive a notification that invites them to take a picture within 2 minutes and show what they are doing at that moment each day. Whatever state users are in when they get the notification, that is what people will see. BeReal has no filters or editing options.

The app’s website claims it is “a new and unique way to discover who your friends really are in their daily life.”

BeReal was initially released in 2020 but gained major traction mid-2022. According to the Social Shepherd, in September 2022, BeReal was the most downloaded app with an impressive 13.89 million downloads.

With increasing talk of the negative effects social media can have on mental health, BeReal is a refreshing and fun way to connect with friends in an authentic way without pressure.