Skincare Companies Start to Target Teen Boys for its Products

When it comes to skincare, the needs of tween/teen boys are often overlooked. And since teen boys are becoming more interested in their skin-care needs, according to senior beauty and personal care analysts with market research firm Mintel, Carson Kitzmiller, companies are starting to fill the gap.

Dr. Sheilagh Maguiness created Stryke Club, an affordable skin-care line designed for male consumers ages 7 to young adulthood, inspired by her two sons, ages nine to 11. The line includes a face wash, body wash, moisturizer and topical acne treatment, all priced under $25.

Stryke Club became available in-store and online at Target in 2021, one year after being developed. Since then, Maguiness claims Walmart noticed the lack of products targeted for young boys, per CNN. “Walmart then came to us recognizing there was this gap in the market and picked us up. Our sales have increased by 45% year-over-year since 2020, and our ballpark sales for 2023 are projected to be around $3 million.”

Another skincare line, JB SKRUB, was created by two moms that wanted to create a product that their sons would be excited to use and was not overly scented. According to CNN, together, they created a line that targets the skin-care needs of boys 10 to 16 years old and includes a face wash, face lotion, body wash, body spray and oil-control face wipe pads.

 “Our goal with JB SKRUB was to simplify. Simple and frank language, clean and sustainable ingredients and easy-to-use packaging,” said Julie Bowen, cofounder.

JB SKRUB will hopefully be in retail stores sometime soon.