Record Number of Amazon Prime Signups Ahead of “Thursday Night Football”

Amazon’s (NASDAQ-AMZN) first broadcast of “Thursday Night Football” attracted a record number of signups for Prime. The number of signups trumped Prime Day, Black Friday and Cyber Monday.

CNBC reported, “The matchup between the Kansas City Chiefs and the Los Angeles Chargers last week was the first of 15 games Amazon will broadcast as part of a deal with the National Football League. Amazon is spending about $1 billion per year to exclusively stream Thursday Night Football through 2033.”

Amazon launched “Thursday Night Football” to boost the number of memberships. Prime currently has over 200 million subscribers worldwide and 80 million Prime Video households in the US. 

Although the expectations for the sports broadcast were high, it appears they were exceeded. The global head of Amazon’s sports division wrote in a memo to staff, “By every measure, Thursday Night Football on Prime Video was a resounding success.”

Prime Video has stepped up its streaming services with the ability to stream “movies, shows, award-winning Amazon originals, premium channels” and now sports.