Peloton Appoints Former Twitter Executive as Chief Marketing Officer

Peloton has added a new member to the leadership team, Leslie Berland, former Chief Marketing Officer at Twitter.

Berland left her position at Twitter in November after Elon Musk took over the company and wiped out many executives. Prior to that, “she held various marketing leadership positions at American Express for more than 10 years, where she was in charge of media, advertising and sponsorships. Berland also served four years as an Ad Council Board Member,” according to Yahoo Finance.

In a press release from Peloton, Berland expressed her excitement to take on the position, “Peloton is at a unique moment in its transformation journey, and I’m thrilled to be a part of it! ” she said. “I’m a huge believer in the product, the company, and its potential. I’m inspired by Peloton’s continued innovation and commitment to its current and future Members and see amazing opportunities ahead.”

CNBC reported that Peloton is making changes after the tough year of 2022 in which stock dropped more than 75%. The company has struck up a deal with Amazon, started a bike rental program and is working to expand its digital app presence as part of the strategy for attracting new customers and boosting recurring revenue.