Peloton Loses Head of Marketing Amid Major Company Struggles

Dara Treseder, Peloton’s head of marketing, is leaving the company to pursue the position of Chief Marketing Officer at Autodesk.

Treseder’s resignation comes weeks after co-founders John Foley and Hisao Kushi also left the company.

The loss of these three important Peloton team players is yet another challenge the company has faced recently.

When Peloton went public in 2019, they were thriving. Shortly after, the pandemic hit and people were confined to their homes. Gyms shut down and the demand for at-home workout equipment went up. Peloton shares hit a high in October 2020. Now, the stock is down 70%.

Peloton CEO, Barry McCarthy, has made some changes to revive the company’s success. According to CNBC, the changes include, “the introduction of rental options for the company’s Bikes, certifying pre-owned Bikes for resale, selling Bikes and other products on Amazon, and pushing to expand Peloton’s digital subscriber reach.”

Between team members dropping like flies and the stock down 70% from its peak, McCarthy has his work cut out for him.