Parents Battle Inflation While Back-to-School Shopping

Parents are reportedly bracing for higher prices this year as they are back-to-school shopping for their kids.

According to the International Council of Shopping Centers’ (ICSC) 75% of its survey respondents said they plan on spending more this year on back-to-school items from school supplies to new clothes compared to last year.

“Parents plan on spending an average of $969 on back-to-school items this year, up from $911 in the 2022 season. They expect to spend the most on electronics, at $260, but school supplies saw the largest increase from recent years at $168, an 18% jump from last year,” per Fox Business.

Although inflation has eased a bit from its peak, it is still adobe pre-pandemic levels and customers are still cost-conscious. The ICSC’s survey revealed that seven out of 10 respondents were planning on shopping at discount stores, which is a 5% increase from last year.