McDonald’s Pulls Out All the Stops to Encourage Mobile App Sales

This year, McDonald’s is giving people the chance to win free food for life. 

Starting on Monday, every order placed through the McDonald’s app for at least $1 will enter the customer in a contest to win a special card, called the McGold Card, that grants them free McDonald’s for life. 

McDonald’s is awarding three lucky customers with the special cards. Each winner will get an additional three cards to give away. In total, McDonald’s will award 12 people with free food for life this holiday season. 

Tariq Hassan, McDonald’s USA chief marketing officer, stated in a press release, “Our fans have been fascinated by the lore of the McGold Card and if it really exists. And now, we’ll make this McDonald’s legend a reality for our fans by giving them the ultimate holiday gift – a chance to win a card and then share access to it with three of their family or friends.”

Customers who make a minimum purchase of $1 through the app will also have access to exclusive merch drops on Dec. 7 and 14. 

In addition, McDonald’s is declaring this holiday season the “season of sharing.” The company is rolling out major deals including, “buy-one-get-one-free Big Mac sandwiches, free six-piece nuggets with a $1 purchase and 50-cent double cheeseburger,” CNN reported.