Livestream Shopping Gains Popularity Among Businesses

Livestream shopping, a concept that involves a seller broadcasting live video explaining the products while viewers ask questions and make purchases in real time, has gained major popularity over the last year among businesses.

According to Coresight Research, the trend began on social media in China and has grown into a $512 billion market. Additionally, livestream sales in the U.S. are expected to reach $32-$50 billion by the end of this year.

Companies like Amazon have started to recruit influencers to advertise products from various businesses on live streams. The broadcasts, labeled Amazon Live, have become very successful and a portion of every transaction is given to the influencer advertising the product.

Influencer Danielle Santana told CNBC that she hosts live shopping shows on Amazon selling a wide variety of products. Santan explained that she can sell 500 to 3,000 products per show and her commission ranges from 2% to upwards of 20%, depending on the category and item.