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Consumers Boycott Ben & Jerry’s After Company Accused the U.S. of Stealing Land

Consumers Boycott Ben & Jerry’s After Company Accused the U.S. of Stealing Land

The Fourth of July is a holiday that people spend celebrating the United States, but this year, the iconic ice cream brand, Ben & Jerry’s, decided to take to Twitter to warn consumers about the “essential truth about the nation’s birth.”

A tweet from the company’s official Twitter account declared the country was “founded on stolen land” and citizens need to “commit to returning it.” The tweet contained a link to Ben & Jerry’s official website where the company went further into detail.

“But what is the meaning of Independence Day for those whose land this country stole, those who were murdered and forced with brutal violence onto reservations, those who were pushed from their holy places and denied their freedom?” the post stated. “The faces on Mount Rushmore are the faces of men who actively worked to destroy Indigenous cultures and ways of life, to deny Indigenous people their basic rights.”

Ben & Jerry’s then urged consumers to sign a petition to “return Mount Rushmore and the Black Hills to the Lakota!”

Consumers called for a Ben & Jerry’s boycott almost immediately after the company made the post, according to Fox Business. Singer-songwriter John Rich tweeted, “Make @benndjerrys Bud Light again,” while Jeremy Redfern, press secretary for Florida Gov. Ron DeSantis, responded simply, “No it doesn’t,” to the claim about stolen land.

We will see if Ben & Jerry’s gets the same treatment as Bud Light as criticism keeps rolling in.

Image of cartons of Ben & Jerry's ice cream on shelves.
Image courtesy: benjerry.fr
Maggie Caraway