Bed, Bath & Beyond Relaunches Website and App

If you thought Bed, Bath & Beyond was gone for good after filing for bankruptcy in April, think again.

Bed, Bath & Beyond’s brick and mortar stores closed up on Sunday after the company wrapped up its liquidation sales. However, Overstock won its intellectual property at an auction in June and plans on merging the two companies online.

“The newly launched website and app will feature the sorts of products that Bed Bath’s customers have come to love and expect, but it’ll also feature a wide assortment of goods in its revamped “beyond” category, which includes merchandise Overstock was already selling. It’ll also feature one of Bed Bath’s most beloved relics: plenty of coupons,” CNBC reported.

The rebranding will reportedly help Overstock bring in more customers with 600,000 new products as well as a revamped Welcome Rewards program. Also, customers currently enrolled in Bed, Bath & Beyond’s loyalty program are eligible for exclusive coupons and deals.