Starbucks Celebrates the 20th Anniversary of the Pumpkin Spice Latte

This week, Starbucks’ Pumpkin Spice Latte returns for the twentieth year in a row.

Over the past two decades, Starbucks has seen major success with the iconic, seasonal beverage. “In 2020, Starbucks said the pumpkin drinks were the “catalyst” for a record-breaking quarterly performance in the three months ending September 27, 2020. In fall 2022, it reported that the platform had grown 17% year-over-year,” per CNN.

The Pumpkin Spice Latte, often referred to as PSL, is so beloved by customers that it still remains one of Starbucks’ most popular beverages, according to Thomas Prather, VP of marketing at Starbucks.

Since the seasonal drink was launched in 2003, Pumpkin Spice has become an iconic fall essential, often signaling the start of the season.

As for the Fall food menu, Starbucks is bringing back the Owl Cake Pop and the Pumpkin Cream Cheese Muffin as well as introducing a new Baked Apple Croissant.