Discover Debuts New Sports Tier for Max Streaming Service

Ahead of the Major League Baseball playoffs, Warner Bros. Discovery is debuting a new sports tier for its Max streaming service.

According to CNBC, “The company plans to simulcast games from the MLB, National Basketball Association, National Hockey League and National Collegiate Athletics Association, including college basketball’s March Madness, on Max.” Additionally, the company plans to add content from Bleacher Report, its sports media outlet.

Warner Bros. Discovery is reportedly also planning on using the Bleacher Report name to brand the new tier, aiming to appeal to a younger audience.

During the company’s second-quarter earnings conference call last week, Warner Bros. Executives dropped hints at charging users more for sports. Although limited details were revealed, CEO David Zaslav said customers would “hear from us on that soon.” 

Discussions around Max simulcasting MLB playoff games on both TBS and Max have come about, but people familiar with the matter, according to CNBC, no MLB games would appear exclusively on Max.

A similar arrangement is expected for the NBA, which begins its regular season on Oct. 25.