Lululemon Hosts ‘Dupe Swap’ so Customs Can Experience the Real Product

Lululemon is embracing “dupe culture” and putting the comparable products to the real test.

The high-end athletic wear giant is hosting an event in which customers can bring in their Lululemon dupes and exchange them for the black Align High Rise Pant 25”, a product beloved by many consumers.

The viral trend of showing off dupes that started circulating on TikTok is what prompted Lululemon to embrace this new culture. Most leggings from the company start at $98, so there is no question as to why some TikTok users wanted to find a similar product at a cheaper price. According to CNN, #dupe has amassed billions of views on TikTok.

Chief Brand Officer for Lululemon, Nikki Neuburger told CNN that the “dupe swap” is “a really fun way to play into something that is a real part of our culture, but in a way that really puts the focus back on the original.” According to the company’s website, “The premise of the event is to trade in your qualifying dupe product and experience lululemon’s Align Pant.”

The “dupe swap” is happening this weekend at the Century City Mall in Los Angeles with more events in London, Shanghai and Seoul in the works.