Hershey’s is Celebrating Women’s History Month with a Limited-Edition Product

Hershey’s is bringing back the limited-edition “Hershey SHE bars” in honor of Women’s History Month.

“The Hershey’s SHE bars serve as a heartwarming reminder to take a moment and shine a light on the women and girls who inspire us every day. The brand is inviting fans to recognize the women and girls in their life through the simple gesture of gifting a Hershey’s SHE bar,” the company announced in a press release.

Hershey’s partnered with the nonprofit organization Girls on the Run for the second year in a row to work together to celebrate women and their “limitless potential.” The joined forces came up with 200+ adjectives that are placed on the Hershey’s SHE bars. The adjectives were derived from Girls on the Run coaches and participants when they were asked to describe an “impactful woman in their lives,” according to the press release.

“We hope to spark meaningful, heartwarming connections through the simple gesture of giving a SHE bar to someone who has played an important role in your life,” said Katie DeCapria, brand manager of Hershey’s.

“Hershey’s SHE bars” will be available this March. The product comes in a standard 1.55-ounce bar and an XL 4.4-ounce bar and is sold in four unique wrappers.